Singapore Tourism Board

Singapore Food Festival
HYBRID EVENT/ INTERACTIVE VIDEO/ ONLINE EXPERIENCE

A one of its kind hybrid food festival, visitors are treated to 18 masterclasses where celebrity chefs share their knowledge and recipes.

Visitors are able to purchase ingredient kits and participate in live cook-alongs while interacting with the chefs via live chat.

An interactive virtual tour hosted by Chua En Lai allowed visitors from all over the world to explore specially curated dining locations around Chinatwon and Katong. Choose where to go, and our host will take you there.

Campaign results over 30 days:

> 250,000 site visits
> 2500 journey completions for the Virtual Food Tour

Client:
Singapore Tourism Board

Video production:
TheMomentum

Live cook-along with celebrity chefs with ingredient kits delivered to your home

Visitors are treated to an interactive virtual tour of Singapore’s finest food haunts.