SINGAPORE TOURISM BOARD

Chinatown comes alive
OUTDOOR INSTALLATION/ INTERACTIVE VIDEO

Get to know Chinatown from the locals. Historical characters who used to ply their trade in Chinatown coms alive in this interactive installation.

Use of interactive videos, each character is able to converse with the visitors, share interesting titbits about the area’s history and recommend a Chinatown experience to visit.

Visitors are directed to one of them based on their conversation with the characters, and a map will be dispensed that lets them enjoy special perks at some of the locations.

Client:
Singapore Tourism Board

Agency:
JWT Singapore

Video production:
TheMomentum

Idle motion of the “live” characters

Idle motion of the “live” characters